Pushing Forward to Empowerment

Women-owned businesses, whether large or small, have the ability to support and empower other women and marginalized groups. By doing so, these businesses can be part of the movement toward more equitable workplaces.

Liz Elting, founder and CEO of the Elizabeth Elting Foundation, based in Manhattan, said a particularly positive aspect of starting one’s own company — even if one’s entrepreneurship is prompted by a pandemic — is the ability to support and empower women and other marginalized populations. And that’s increasingly important as research shows young people are taking on significant caregiving duties that they believe could damage their long-term career opportunities.